I use this book in my Sociology 288 course at Athabasca University and have been doing so for over a decade. It is an absolutely essential introduction to PR, marketing, and the manipulation of mass consciousness. Put another way, it shows quite clearly how corporations and the elite mess with your head and make you think things that are totally not in your self-interest. William Dinan has recently released this manuscript on Academia.edu and so it is it included here for your reading pleasure. Read this along with Rocket Scientists’ Guide to Money and the Economy for total Satori and complete moksha (awakening and liberation). Enjoy.